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30 July 2011

Gendered Feet

I caught this intriguing ASICS commercial on TV last night. Seems an interesting challenge to the pink=feminine stereotype.


The text near the end reads, "just because it's pink, doesn't mean it was designed for a woman." (Oddly, the final product does end up with pink accents.) I'm wondering what "gender-specific cushioning" is, though.

1 comment:

  1. The cushioning is ph balanced, duh!

    ReplyDelete