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15 January 2018

Opting Out of 'Optics'

OK, I promise to stop with these little pet peeves postings soon. Stop using the neologism "optics." Unlike "impact" and "proactive" which are business-speak, "optics" seems to be political-speak. The more appropriate synonym is "perception" or perhaps "impression." It's true that languages are in constant flux, but it behooves us to know the cultural and structural push and pull from whence these changes arrive.

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