There is an excellent new paper out on strategies for sociology programs to increase major numbers, a topic of the utmost timeliness for my own program. It's a great read. There is a gem at the end, though, that I had to share:
If students' selections of college majors are accurate reflections of current values, it is hard not to conclude that students now find mice to be more interesting than human beings (14).
 Sweet, Stephen. 2015. "Hans O. Mauksch Address: How Departments Can Respond to the Changing Popularity of the Sociology Major" (PDF). Teaching Sociology 44(1):3-16.
h/t Stephanie McClure