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10 November 2017

The Impact of 'Impact' is Impactful

Seriously, stop using the neologism "impact." An asteroid impacts the surface of a planet; your idea affects or influences other people. There are indeed many instances when neologisms serve an important function, say for naming new technologies or for labeling new social identities. However, neologisms like "impact" serve a more devious function. "Impact" is business-speak. The creep of business-speak into our everyday language, particularly when perfectly apt synonyms for a sentiment already exist, is both a reflection and driver of the hegemonic influence of capitalistic/consumeristic/business interests more broadly. Resist these intrusions.

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