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31 December 2017

Be Proactive with Your Language by Avoiding 'Proactive'

While I'm at it, stop using the neologism "proactive." (See my previous rant against "impact" here.) The synonyms "active" and "preemptive" are almost always adequate. Like "impact," "proactive" is business-speak and reflects the creeping, hegemonic influence of capitalism. Resist these intrusions.

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